Judge Huw Daniel chucked a juror out of court the other day for wearing an FCUK T-shirt. Hooray! About time, too. I could understand the popularity of French Connection’s advertising campaign when it first started years ago & for about 30 seconds it seeemed cheeky and fresh. Nowadays it is stale, pathetic, puerile and irritating enough to be offensive: I have no desire to see the letters FCUK on ugly people’s chests as I go about my daily business, nor to have to see the word on buses and advertisement hoardings. People who wear FCUK T-shirts are the kind of people who like to think of themselves as a little bit alternative, a little bit rock’n’roll ? we are talking middle-aged man, really, with a bald patch and, probably, a keen interest in female mud wrestlers. We are talking WNAKERS, aren’t we; isn’t it time French Connection came up with a new campaign?
As per usual I could happily have quoted all of India Knight’s weekly column, but I have restrained myself and will make do with that paragraph.
FCUK. Yeah. It was funny the first time I saw it. It was less funny the second time. Now we’re up to 1,573,343 times (rough estimate), and the joke is wearing a bit thin.
Voice in my head: EMINEM (although I don’t suppose it is, really. Who does sing the chorus?) – Sing for the Moment