Advertising

One of the commercials shown prior to the film when I saw Bowling for Columbine on Sunday was one designed to recruit young people to the navy. I only just remembered. At the time, I thought it was pretty tasteless as a commercial out of context, it presented various recruits as players in a computer game. Surely they don’t actually want people to join the navy in the belief that it will resemble a computer game? Surely? But in the context, in retrospect, especially, with imminent war hanging over us and before that film, it was not just in bad taste, it was offensive and scarily insensitive.

Voice in my head: Somewhere over the rainbow (not quite sure who’s singing, it could be Eva Cassidy)